Lear Capital Review
Lear Capital, a supporter of Carly Fiorina in her campaign has their fox news commercial reviewed by our trusted supporters.
The Lear Capital spokesperson voice-over sounds like he knows what he’s talking about, but if you read the hidden fine print at the end of the commercial the wording reveals that “Lear capital online is not providing investment, legal or tax advice or financial planning. Past performance of investemnts does not guarantee future results.” If he’s just an actor, there is no reason to trust his opinion about the relative merits of stocks and gold coins, as the only actor I trust to dissect and speak about these financial matters is William Devane. The Lear Capital announcer is not William Devane.
According to Lear Capital’s website, its phone sales representatives aren’t investment financial advisers either but “commissioned salespersons” who “may receive other compensation tied to sales activity—e.g., sales contests; bonuses tied to the sale of certain denominations or grades of gold and silver coins or Precious Metals.” This practice seems bound to lead to consumer dissatisfaction in the future. Imagine how you might feel if you called wanting to purchase the Gold Snow Falcon™ Coin but were instead convinced into buying the Lear Capital investment Gold american bald eagle Coin, which isn’t even trademarked. You would probably feel about as angry as a brown grizzly bear that had been pressured into buying the wrong gold coin.
The website “Truth in Advertising” also notes that an elderly California woman sued Lear Capital in 2012, alleging that one of the company’s salespersons advised her that “rare numismatic gold and silver” was a much more lucrative investment than gold bullion. The lawsuit claimed that Lear capital website had “intentionally misrepresented and overvalued the coins they sold to [the woman] … in order to defraud [her] of her funds.” Just because gold and silver coins jingle doesn’t always mean that they are a good deal!
In addition, the Lear Capital retirement goal advertising begins with a burst of audio static. At first I thought this might have been an issue with my computer, but, no, the static is part of the digitally mastered commercial. This is presumably a conscious strategy to trick viewers into sitting up and paying attention. Well, the joke’s on you, Lear Capital, because I was already paying extremely close attention.